Have fun. Short and simple. Seriously, we all know sometimes it’s easy to get caught up in deadlines, workloads and the never-ending quest for perfection. The daily demands placed on a producer sometimes make it seem like, well, a job. But don’t forget that you actually enjoy what you are doing. Heck, you’d probably be doing the exact same thing for free in your spare time if you weren’t already doing it as your profession. Creating promos and IDs for radio is really like a big game with cool sounds and awesome toys. You’re creating your own rules every time you enter the studio, so make the first rule, “have fun.”
Splat! Random Production Tip #367
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