Tag: sonic branding

May 5, 2026

Warm, authoritative, loaded with grit. Let’s go!

Ever hear a voice so interesting, so compelling, that you want to keep following that person down the street just to hear them talk? (OK, sorry, that just sounded a little stalker-ish.)

We had the internet version of that scenario the first time we heard Jeff Williams in a promo spot.  It was like, “Hey, wait, what? Who is that guy?  Must hear more!”  And, long story short, today we’re super psyched to welcome Jeff as the newest addition to the SPLAT! VO family!

He’s a cool Texas baritone with a warm, authoritative, and instantly likeable vibe.  Best part?  He’s available for your station now.  Check his demo, and if you like what you hear you can book Jeff Williams here.

April 24, 2026

Want Effervescent Sounds? Time to Get Bubbly with Carbonated Audio

Here’s something sure to perk up your mixes. Carbonated Audio has introduced POUR, a new Mid/Side stereo imager designed for producers who need tighter, wider, and more controlled mixes that translate on-air, online, and in mono playback.  And Robert is here to give you the lowdown.

As the fourth plugin in the Carbonated Audio lineup—joining Carbonator (saturation), De-Sipper (de-esser), and On Tap (sidechain ducker)—POUR brings advanced stereo shaping tools tailored for modern production workflows.

Inspired by the SSL Fusion Stereo Image hardware and Alan Blumlein’s classic stereo shuffling concept, POUR gives imaging producers precise control over low-end width, center focus, and stereo movement without sacrificing mono compatibility.

Here’s what radio imagers are going to love:

Shuffle + Space
Tighten or widen low frequencies between 40–400 Hz for stronger, cleaner low-end impact. (more…)

January 12, 2026

Awesome Imaging + Fantastic Voiceover!

A passable voiceover with average production isn’t the goal for most radio stations when it comes to their branding and imaging. Nor, of course, should it be!  But awesome imaging coupled with Fantastic Voiceover? Now you’re talking.  That’s what brings the station sound together!  And that’s why we’re proud to work with, and feature in our production, a wide array of wildly talented imaging voices…including stars like Neil Wilson and his Fantastic Voiceover! Or to be more precise, “FANTasTic VOICEoveR…!!!”

How to describe Neil?  Let’s try this: “From flat-out exuberance to forthright honesty, Neil is the guy next to you at the game to the guy next door- your buddy and your bro, there when you need him. A direct and no-nonsense engagement style, making your station sound both friendly and highly functional. If you love ad-libs, then Neil is your guy.”  You can hear him on cool stations like WMMM, KALC, KKGO, WMC, WSTR, WDAF, KBEA, WKYL, WOWY, and many more.  You can hear his demos here.  And if you want to know more about working with Neil, you can always send a message here.

November 15, 2025

Flipping to Christmas Music? FLIP TO SPLAT!

It’s on!  The 2025 Christmas music format flip frenzy is underway.  When you change your music, change your imaging…to SPLAT!

This year, our holiday imaging library is bigger and better than ever. Merry SPLAT!mas Volumes I-III and Feliz NaviSPLAT! are now included for free along with our gigantic online toy chest of holiday production elements.

SPLAT! has the jolliest jingles, the biggest bells, the most festive FX, and the merriest music, not to mention the coolest holiday sweepers and promos south of the North Pole.

In the spirit of the season, you can try it for free.  Just sign up here, and don’t forget to click the “Christmas” box.

November 1, 2025

Let’s Talk Turkey

Friends, family, food, football, fun, and free stuff(ing)! That’s how we roll for our Splatsgiving promotion.

Wait, what? Splatsgiving? Yep, you heard right! It’s like Thanksgiving, but, you know…not. Instead of celebrating one day, we’re celebrating all month long with a cornucopia of free imaging goodies!

Here’s the meal, er, deal: sign up for any SPLAT! or GrooveWorx library, and we’ll dish out our Super SPLAT! library for free. Think of it as the extra gravy on your mashed potatoes, or the bonus whipped cream on your pumpkin pie—only better.

So what are you waiting for? Join the Splatsgiving feast now (or RSVP here) and let’s give thanks…for awesome imaging!

 

October 1, 2025

O’zapft Is!

Pretzels, sausages, beer, and radio imaging, exactly what comes to mind when October rolls around, right? That’s why at SPLAT! HQ, we’re excited to kick off our annual month-long celebration of epic imaging: Splatoberfest!

Instead of hoisting a stein of frothy brew, though, we’re serving up giant savings on all of our imaging libraries. Here’s how it works: sign up for any SPLAT! or GrooveWorx library during October, and we’ll throw in a second SPLAT! library for free. Get in touch to claim yours, or start with a free trial now. Prost!

September 10, 2025

Keep Calm and Mix On – Ozone 12 is Here

Meet your new master. iZotope is back with a smarter, more powerful version of its very popular Ozone plugin.  Can you believe it?  It’s finally here, and our sound design partner Robert Dudzic has everything you need to know to get your mixes sounding their best.  Take it away, Robert…

iZotope Releases Ozone 12: Smarter Mastering with AI Power

iZotope has released Ozone 12, the newest version of its mastering software. This update brings powerful new tools and smarter workflows designed to give producers more control while still offering the speed and precision of AI assistance.

Key Enhancements

-Stem EQ – Apply EQ directly to vocals, bass, drums, and other elements within a finished stereo mix, without needing separate tracks.
-Bass Control – AI-powered tuning that keeps low-end tight and balanced across every playback system.
-Unlimiter – Restores dynamic range and transients that can be lost in over-compressed material.
-IRC-5 Maximizer – A new limiting algorithm that delivers more loudness and clarity without distortion or pumping.
-Master Assistant (Custom Flow) – A more advanced assistant that allows you to choose modules, set LUFS targets, and select genre-based presets while maintaining creative control.

(more…)

August 13, 2025

Music is Power. Look Who Just Plugged In!

Forget about 11, this one goes to 13!!!

We’re turning up the volume at SPLAT! as 13 great radio stations from Zimmer Communications have joined the SPLAT! Family for Westar Production Music. These stations know that the right music bed can make the difference between a good spot and a great one, and Westar delivers the goods.

From energetic morning show themes to high-impact contest beds, Westar gives stations the sounds they need to stand out and sound bigger. With fresh tracks added regularly and a library that spans every mood, genre, and format, Westar is built to keep your station sounding polished and powerful.

To our newest affiliates, welcome to the SPLAT! family. We’re excited to hear how you’ll use Westar to power your imaging and production in the months ahead.

If your station is thinking about production music, learn more about SPLAT! solutions and hear what’s possible here.

Because when it comes to your station’s image…Music is power!

July 13, 2025

Solar? Hydro? Nah, Vegas is Now SPLAT! Powered

What’s more dazzling than the bright lights of the Vegas Strip? How about the sizzling sounds of SPLAT! Radio Imaging.

We’re thrilled to welcome Lotus Communications Las Vegas to the SPLAT! family, including these awesome stations: KXPT, KOMP, KWWN, KRLV, and KXPT-HD2.

From Rock to Sports, Country to Classic Rock, these stations bring serious energy, and SPLAT! is bringing the imaging to match.  Get ready for bolder branding, sharper sound, and imaging that stands out in the entertainment capital of the world.

Welcome to the SPLAT! party, Vegas. Get ready for some real fun!

 

July 3, 2025

Stars, Stripes, and Sweepers

There’s something about the 4th of July that resonates a little differently when you work in radio. It’s loud, proud, rebellious, and honestly, kind of the perfect metaphor for what we do every day in radio imaging.

Imaging is freedom of expression at full volume. It’s the ability to shape a station’s identity, stand out from the rest of the stations in your market, and say something that matters, even if it’s only six seconds long. From the crackle of fireworks to the roar of a crowd, July 4th gives us the perfect excuse to celebrate and have a little extra fun with sound.

So, whether you’re laying down a star-spangled sweeper, lighting the fuse on a promo, or just adding a little patriotic punch to your weekend programming elements, remember: celebrate in style and be thankful for your creative freedom.

Happy Independence Day from all of us at SPLAT!

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