Tag: sonic branding

July 2, 2025

How to be an Audio Wizard. (Hat & Beard Optional.)

When TRYNITY HDFX producer Robert Dudzic gets excited about an audio tool, it’s usually worth paying attention. This week, he’s digging into Steinberg SpectraLayers 12, and if you think it’s just for cleanup, you’re about to miss the real magic.

The new Steinberg SpectraLayers 12 is here, and it’s a serious upgrade for anyone working in sound, especially radio imaging producers. This isn’t just about cleanup or editing. SpectraLayers 12 opens the door to creative sound sculpting with unmatched precision.

I personally use SpectraLayers in my own sound design process, and the new version is a huge step forward. From isolating specific frequency details to removing unwanted noise, it lets me deconstruct and rebuild audio in a way that no other tool can. (more…)

June 13, 2025

Old School Cool. New School Muscle.

Are you ready for a plugin that acts like it’s 1983 but thinks like it’s 2025. It’s a vintage-style dynamic enhancer modeled after the dbx® 1BX, now tailored for modern radio imaging. If you want your beds to bounce, your VO to stand out, and your sweeps to hit harder than a quad espresso, this one is just your type.  Type X, that is, and Robert is here to tell us more…

 

 TYPE X – Audio Enhancer for Radio Imaging Pros

Bring your imaging elements to life with Type X from Audio Thing, a precision emulation of the legendary dbx® Model 1BX—a vintage dynamic range expander originally built to breathe new energy into compressed audio. Now reimagined for today’s fast-paced production world, Type X delivers that same retro vibe with the power and control modern radio demands.

Designed to add punch, presence, and clarity, Type X dynamically boosts the contrast between soft and loud moments, perfect for making your sweeps, beds, and transitions stand out in a dense mix. (more…)

June 6, 2025

Who Says Caviar & Meatloaf Don’t Mix?

Are you hearing voices? Don’t worry. It’s just SPLAT! VO doing what we do best. With over 30 top-shelf voiceover pros in the booth, we’ve got the right sound to boost your imaging and give your station a signature sound that you (and your audience) will love.

This time, say hello to JANET AULT. She’s cool. She’s classy. She’s got just the right amount of edge. Whether you’re imaging a sleek Hot AC station, a laid-back Soft Rock format, or need a wink of wit on News Talk, Janet delivers what you need on time, every time.

Check out her demo below. If you like what you hear, book Janet here.

 

May 27, 2025

Cocky, self-deprecating, full of swagger.

What’s that you say?  You need an imaging voice?  You’ve got your eyes in the right space, so now let your ears follow. When you work with SPLAT! VO, you get no egos and no excuses; just great reads, great vibes, and great results.  We have more than 30 voices to choose from.

This time around, we’re featuring ROOSTER.  He’s an energetic voice talent with a healthy dose of swagger, and his work resonates on Country, AC, and Classic Hits.  Listen to his demo at the bottom of the page.  If you like what you hear, you can book Rooster here.

May 23, 2025

Your New Studio…for the Price of a Plugin

You’ve finally got your studio just right for mixing.  The sound treatments are strategically spaced, external noise is at a minimum, your mix monitors are angled perfectly, and you are now in the zone.  Or, is it all just in your head?  It could be.

Here’s Robert with his latest pick, the inspiring audio plugin from Lewitt, Space Replicator.

Lewitt’s new Space Replicator plugin brings the experience of high-end mixing rooms straight to your headphones,  no treated studio required. Using high-resolution virtual acoustic spaces, it simulates professional environments like Vienna Synchron Stage, the Watergate Club, and even car interiors or smartphones, so you can hear your mix exactly as it will translate in the real world.

With over 600 headphone profiles (more…)

January 30, 2025

Come Over To The Dark Side!

It’s All About the Wobble!!!

Ready to add a rainbow of sound (and some quality wobble) to your audio? It’s time for Dudzic’s Pick with his audio software advice for adding new colors to your radio imaging spectrum.

Take it away, Robert…

PSP Wobbler: A Game-Changer in Modulation Effects

PSPaudioware has just dropped an innovative modulation effect plug-in, PSP Wobbler. This groundbreaking tool was inspired by the legendary Alan Parsons and developed in collaboration with him. It recreates and elevates the iconic sound of the Frequency Translator, a handmade device by Keith Adkins that famously shaped the unique modulation effect heard on Pink Floyd’s “Time” from The Dark Side of the Moon. (more…)

January 2, 2025

Get Cozy With SPLAT!

The Bundle is Back, Baby!

The chilly winter months are here, and you know what that means—cool deals on the hottest radio imaging products!

Here’s the scoop: sign up for SPLAT! Custom Imaging, or grab any of our FX Libraries or Production Music libraries, and we’ll hook you up with a free imaging library. Yep, it’s really that simple.

But wait—what if you’re thinking, “We don’t need custom imaging, FX, or Production Music?”  Well, good news: as always with SPLAT!, we’ve got something for everyone.

Here’s the deal for you: sign up for any SPLAT! Imaging Library, and we’ll toss in a second one for free. Because honestly, who couldn’t use a great imaging library—or two?

So, what are you waiting for? Tell us what you need, and we’ll take care of the rest. But don’t wait too long—this deal’s only here for the month, and the sooner you act, the sooner you save.

 

July 15, 2024

SPLAT! Saves…Time

The only thing easier than using SPLAT! for your imaging is using SPLAT! Custom Imaging for your imaging.  Seriously, it’s like getting SPLAT! on-demand, made from scratch, just for YOU!  This is the ultimate time-saving solution for busy radio programmers and producers.

Here’s how it works: tell us what you want, and we’ll produce it.  (See, we said it would be easy.)  What about VO?  Well, glad you asked. You can pick a voice from our roster, or we can use your current station voice. (Still easy.)  And what about copy?  Just send us your scripts, and we do the rest. In no time, we’ll deliver your one-of-a-kind, custom-created station imaging. (Fast and easy!)

Oh, and it’s totally scalable, too.  You can choose how many pages we produce, from a little to a lot.  It’s all good with us, just as long as you are happy.  Get in touch today and we’ll even produce some spec imaging so you can “try before you buy” as the saying goes.

Save time, sound great, and get your day back with SPLAT! Custom Imaging.

April 18, 2024

Need ROCK?

Here’s a quick shout-out and big welcome to all the new visitors we’ve been hearing from, and those stations looking for a new Rock Imaging Libary.  We’ve got great news for you, it’s called ROCK SPLAT! You can try it free right now, we’ll even give you the first 90 days on the house.

Check a few samples below, then let us know if you like what you hear. We’ll take care of the rest!

March 11, 2024

Spring into Efficiency: A Guide to Seasonal Serenity

Ah, the sweet scent of spring fills the studio, and summer is on the horizon. With the changing seasons come more promotions, giveaways, and special events – and yes, you guessed it – more promos, loads more promos and commercials!

But fear not, fellow creators, an increase in production work doesn’t have to mean a surge in stress levels. We’ve tapped into the expertise of the high-performance producers from our GrooveTools imaging library to discover their secrets for managing hefty workloads during the busiest times.

Here are producer Bryan Apple’s top tips for keeping his cool when seasonal workloads start heating up! (more…)

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